Mb Bank case study

Learn How Iconic Brands Are Built in Vietnam—Case by Case

Explore real-world strategies of brand builders in the fastest-growing Asian market

NEW

Notag

Hung Thinh rebranding case study

Embracing sustainable growth and community prosperity through a unified new brand strategy

SuperCase (~6 Min)

NEW

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Katinat Coffee & Tea House Rebranding

Journey to Explore New Tastes

Katinat Coffee & Tea House Rebranding

Casefile (~4 Min)

Consumer Discretionary

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More Than a Dairy Brand

Vinamilk new logo and visual identity

SuperCase (~6 Min)

Consumer Staples

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Be Yourself, Be Free

Innisfree new logo, visual identity, and packaging

Casefile (~4 Min)

Consumer Staples

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Soaring to global aspirations

Van Lang University new logo and identity

Casefile (~4 Min)

Consumer Discretionary

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Highlands is ours

Highlands Coffee new logo and visual identity

Casefile (~4 Min)

Consumer Discretionary

NEW

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Let the kite fly free!

Vietravel Airlines latest logo and identity

NEW

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The mystical success coffee

Trung Nguyên Legend new logo and identity

Casefile (~4 Min)

Consumer Discretionary

NEW

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Rooted in Heritage, Brewed for Today

Phuc Long Coffee & Tea new brand identity - 2025 Rebrand Analysis

Casefile (~4 Min)

Consumer Discretionary

NEW

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PHO24 Restaurant Rebranding 2024

Hot and fragrant!

PHO24 Restaurant Rebranding 2024

Consumer Discretionary

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