Fresh Potatoes From the Farm
O'Star Potato Chips Product Line Refresh
Since its debut in 2008, O'Star has carved its niche as a top-tier potato snack brand in Vietnam. Originating from Korea where it was popularly known as "포카칩" or "Poca Chips," the brand adapted its name to O'Star for the Vietnamese market to sidestep a naming conflict with a similar local product. With its roots firmly planted, O'Star has not only captured local tastes but has also broadened its horizon to reach global markets, positioning itself as a global ambassador for Orion's potato chips. In 2024, O'Star strategically updated its packaging to resonate with the modern, sophisticated lifestyles of Vietnamese youth, aiming to strengthen ties with new generations just as it has with previous ones.
This case study is currently not available for public access. You can explore other case studies in our Brands Directory.
Since its debut in 2008, O'Star has carved its niche as a top-tier potato snack brand in Vietnam. Originating from Korea where it was popularly known as "포카칩" or "Poca Chips," the brand adapted its name to O'Star for the Vietnamese market to sidestep a naming conflict with a similar local product. With its roots firmly planted, O'Star has not only captured local tastes but has also broadened its horizon to reach global markets, positioning itself as a global ambassador for Orion's potato chips. In 2024, O'Star strategically updated its packaging to resonate with the modern, sophisticated lifestyles of Vietnamese youth, aiming to strengthen ties with new generations just as it has with previous ones.
The new look, featuring a bright, vibrant aesthetic and the slogan "fresh potatoes from the farm - delicious in every slice," highlights the brand's commitment to quality and innovation. This redesign, developed by the in-house creative team, aims to attract a new generation of consumers while retaining the iconic elements that make O'Star a beloved snack in Vietnam and beyond.
