Lof KUN new refreshed logo and visual identity
KUN
latest identity

The Kuniverse Saga

Lof KUN new refreshed logo and visual identity

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Casefile (~4 Min) | Curated By Brandcoat
Last updated on Dec 25, 2024

In 2014, a significant development in Vietnam's children's milk market emerged with the introduction of KUN by International Dairy Products (IDP). This launch marked a new chapter in nutritional approaches, as KUN uniquely blended education with entertainment, setting a new standard in the industry. The brand’s identity was heavily anchored in its animated series, captivating children across the nation and fostering a deep emotional bond between them and the KUN brand.

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LOF KUN

tags
Triple
Generation Alpha
National
Hanoi
Da Nang
Ho Chi Minh City
Northern Vietnam
Central Vietnam
Southern Vietnam
Urban
Rural
Family Centered
Health Conscious
2020 Onward
One Signature
Binh Duong
Nha Trang
Hai Phong
Can Tho
Hoi An
Emblem
Vietnamese
KUN (LOF KUN) brand evolution
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Lof International Dairy brand hierarchy

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KUN branding & creative design awards

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Trademark
KUN (LOF KUN)
Industry
Consumer Staples
Sub-Industry
No items found.
Founded year
2014
Entry to Vietnam
Origin country
Vietnam
Project context
Brand Refresh
Release date
January 2023
Main colors
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