Signature by M Village new logo and visual identity
Signature by M Village
latest identity

Living in the now

Signature by M Village new logo and visual identity

Parent
Sub-brand
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Casefile (~4 Min) | Collab with NAR8
Last updated on Dec 25, 2024

In 2023, Saigon's dynamic hospitality scene was invigorated by the introduction of Signature by M-Village, launching initially with two strategically placed locations. This sub-brand, an evolution of the acclaimed M Village serviced apartments, translates the spirit of contemporary, shared living to the lifestyle hotel sector. Signature by M-Village presents itself as a refined hotel experience, maintaining a unique identity that still echoes the broader ethos of the M Village brand. Aimed at engaging a young and discerning clientele, this venture marks a deliberate shift, broadening the brand’s appeal and offering an elevated lifestyle experience.

Signature by M Village new logo and visual identity X NAR8

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tags
Wordmark
Millennials
Ho Chi Minh City
Urban
2020 Onward
Expatriate
B2C
City Based
Premium experience
Franchise
Urban Professionals
Suggestive
English
Warm Colors
Signature by M Village brand evolution
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Trademark
Signature by M Village
Industry
Consumer Discretionary
Sub-Industry
No items found.
Founded year
2023
Entry to Vietnam
Origin country
Vietnam
Project context
Sub-branding
Release date
June 2023
Main colors
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