Pastry should be like love
Bakes refreshed visual identity 2023
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Bakes Patisserie
latest identity
Bakes, which began as an online French patisserie in 2015, has instilled the essence of love into each pastry. By 2023, the brand's growth strategy will have resulted in the establishment of three major branches in Saigon. Bakes' visual identity has evolved to meet the demands of its expanding operations, which include new products, flavors, and menus. The brand, designed by The Lab Saigon, is operated by The Lab Concepts and nowdays employs nearly 100 people.
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