Be Yourself, Be Free
Innisfree new logo, visual identity, and packaging
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Innisfree
latest identity
Innisfree, a K-beauty brand founded in 2000, offers natural cosmetics and promotes healthy beauty through the use of eco-friendly products. Its high-quality skincare products are famous for using all-natural components like green tea, volcanic clusters, and mugwort from Jeju Island. Innisfree entered the Vietnamese market in 2016 and has become a familiar name. The number of flagship stores has grown to over 20 across the country, and its products can also be found at many local retailers and online shops. In 2023, they unveiled a new logo and visual identity for Innisfree, as well as the slogan "Effective, nature-powered skincare discovered from the island" to reflect the company's daring, revolutionary spirit.
Combining two logos into a square represents the gate to Innesfree's new island, a mysterious place in the middle of a blue-green sea where undiscovered resources and natural power await. The new green color and wordmark are designed to complement "The New Isle," the core component of the rebranded visual identity and it's new product lines.
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