Phu Quoc's new downtown
Meyhomes Capital Phu Quoc new logo and visual identity
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Meyhomes Capital
latest identity
Meyhomes Capital Phu Quoc's journey in redefining island city life presents a compelling narrative of vision, innovation, and strategic branding. This transformative project, first announced in early 2010, represents a significant urban real estate development by Meyland, a core business of the esteemed Tan A Dai Thanh Corporation. Spanning a remarkable 265ha at the heart of Vietnam's beloved Phu Quoc Island, Meyhomes Capital Phu Quoc was envisioned as more than just a development project; it was a bold ambition to create an island city brand complete with residential, hospitality, commercial, healthcare, and education facilities.
In 2021, this vision took a refined turn with the involvement of Sedgwick Richardson, a team renowned for their expertise in place branding. Tasked with reinvigorating the Meyhomes brand, they crafted a refreshed brand strategy, language, and identity, aligning it with strategic communication directives. This endeavor wasn't just about a new visual identity; it was about encapsulating the essence of a unique urban island lifestyle.
The force behind Meyhomes Capital Phu Quoc, Meyland, leverages the 30-year legacy of Tan A Dai Thanh Group. With roots in the water industry equipment sector, Meyland's foray into real estate is marked by a commitment to "Spread prosperity". This ethos is vividly embodied in their flagship project, Meyhomes Phu Quoc, which has rapidly become a beacon of luxury on Phu Quoc Island. This strategic pivot underlines Meyland's dedication to elevating living standards in Vietnam through technologically advanced, luxurious urban and resort developments.
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