Minh Tien Coffee shop new logo and visual identity
Minh Tien Coffee Shop
latest identity

Bringing coffee enthusiasts together

Minh Tien Coffee shop new logo and visual identity

Parent
Sub-brand
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Casefile (~4 Min) | Collab with Bratus
Last updated on Jan 14, 2025

Minh Tinh Coffee Shop represents a significant chapter in the narrative of Minh Tinh Group, offering a tangible experience of the brand's journey from bean to cup. The first coffee shop under the Minh Tinh brand opened in 2016, marking a modest beginning. However, after the Minh Tinh Group's brand transformation in 2019 and the new Minh Tinh Coffee Shop emerged as a more refined embodiment of the brand's ambition.

Minh Tien Coffee shop new logo and visual identity X Bratus

This revamped coffee shop not only serves as a haven for coffee enthusiasts but also bridges the gap between coffee lovers and growers, narrating inspiring stories of the beans' origin and fostering a community of coffee connoisseurs.

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Related links

Minh Tien Coffee

tags
2020 Onward
Millennials
One Signature
City Based
Hanoi
B2C
Niche
Urban
.com
Minh Tien Coffee Shop brand evolution
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Minh Tien Group brand hierarchy

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Trademark
Minh Tien Coffee Shop
Industry
Consumer Discretionary
Sub-Industry
Coffee Shop
Founded year
2016
Entry to Vietnam
Origin country
Vietnam
Project context
Sub-branding
Release date
June 2020
Main colors
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