latest identity

When east meets west

Baozi new logo and visual identity

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QuickCase (~2 Min) | Curated by Brandcoat

Last updated on Jan 14, 2025

Baozi is a restaurant established in 2015 in London then moved to Saigon in 2016. Baozi brings new concepts and ideas that differentiate them from the traditional food market in Vietnam. Their menu focused mainly on creative takes from Taiwanese street snacks, most distinctly the bao. In 2019 they refined their logo and identity, which brings more pop culture and street vandalism uniqueness to the brand.
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tags

Wordmark

Dual

2019 and Earlier

EastWest Fusion

City Based

Ho Chi Minh City

Urban

.com

B2C

Foodies

Urban Professionals

Micro-Niche

Warm Colors

Millennials

Baozi brand evolution

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Trademark

Baozi

Industry

Consumer Discretionary

Sub-Industry

Fast Casual

Founded year

2016

Entry to Vietnam

Origin country

Vietnam

Project context

Release date

May 2019

Main colors

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