Bliss Premium Gelato new logo and visual identity
Bliss
latest identity

Certainly not just avocado

Bliss Premium Gelato new logo and visual identity

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QuickCase (~2 Min) | Curated by Brandcoat
Last updated on Jan 14, 2025

Bliss Premium Gelato, established in 2020, is a Vietnamese brand known for its handcrafted gelato (Italian ice cream) and yogurt made from the finest, freshest ingredients. This local brand has gained popularity by operating primarily in large malls, offering a tempting variety of flavors. To stay competitive and better connect with their youthful, savvy, and trend-conscious target audience, Bliss partnered with Hai&Ikigai design and branding studio for a rebranding in 2022.

Bliss main logo
Bliss main logo

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Bliss Case Study

tags
Triple
Wordmark
2020 Onward
Generation Z
Cool Colors
One Signature
Foodies
Suggestive
English
Bliss brand evolution
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Trademark
Bliss
Industry
Consumer Staples
Sub-Industry
No items found.
Founded year
2020
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
October 2022
Main colors
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