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Bliss Premium Gelato, established in 2020, is a Vietnamese brand known for its handcrafted gelato (Italian ice cream) and yogurt made from the finest, freshest ingredients. This local brand has gained popularity by operating primarily in large malls, offering a tempting variety of flavors. To stay competitive and better connect with their youthful, savvy, and trend-conscious target audience, Bliss partnered with Hai&Ikigai design and branding studio for a rebranding in 2022.