Bosgaurus Coffee Roasters, established in 2016, is a specialty coffee brand with a mission to promote and serve the best Vietnamese arabica coffee. With minimalism rising in popularity, Bosgaurus adopted this approach to reflect their brand values, embracing the art of removing unnecessary elements and focusing on the essentials.
Since day one, Bosgaurus has pursued minimalism in various aspects such as store space design, product orientation, and most recently, the brand identity. They introduced a flexible wordmark system as their logo, which allows for versatility and different applications while maintaining the minimalist aesthetic. By eliminating excessive details and returning to a simple black and white color scheme, Bosgaurus aims to emphasize their long-standing commitment to realizing the dream of Vietnamese coffee culture. Continuously streamlining every workflow, from the farm to customer service, Bosgaurus preserves and develops its core values, creating a sustainable journey through cups of coffee that contain the most human values.
