Cong Caphe latest logo and identity
Cong Caphe
latest identity

Reminiscence of the war years

Cong Caphe latest logo and identity

Before
After
No items found.
No items found.
No items found.
QuickCase (~2 Min)
|
Curated by Brandcoat
Last updated on
July 2, 2024
Maintenance Notice
We are updating this case study to enhance your experience.
The rest of the information will be available again soon—thank you for your patience!

In the meantime, feel free to explore our Directory for more case studies.
No items found.
No items found.

Cong's story began in 2007. The franchise's first location was a small café in Hanoi. Today, there are over 60 coffee shops in Vietnam, 5 in South Korea, and 2 in Malaysia. The name “Cộng” is simply taken from the first word of Vietnam’s official name: CỘNG HOÀ XÃ HỘI CHỦ NGHĨA VIỆT NAM (The Socialist Republic of Vietnam). Cong's goal is to evoke imagination and provide customers with a one-of-a-kind emotional experience for Vietnam. In 2016, the logo was updated, which was a wise decision as the prior design's colors had been modified from the original because they were judged improper for the country flag, leaving the business with an unclear logo.

Cong Caphe logo

Exterior View of Cong Caphe

There is a sense of nostalgia for the wartime with umbrella chairs or patterns of colorful blankets in a small space but large enough to provide comfort. You take a sip of coffee (which is well-prepared, lyrical, and... strong), and... there's a lot to see: historical images, model airplanes, and electrical lines held to the wall by little ceramic balls. small, and everything is very simple but alive. These impressions help us remember our predecessors' brave and heroic battles for years to come.

Wartime memorabilia decorates the bartender section of Cong Caphe.
Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.

Related links

Cong Caphe

Cong Caphe brand evolution
No items found.
Brand Portfolio and Hierarchy
Cong Caphe's visual identity and design awards
No items found.
Brand name
Cong Caphe
Sector
Consumer Discretionary
Founded year
2007
Vietnam Market Entry
Origin country
Vietnam
Project context
Rebranding
Release date
May 2016
Main colorS