Reminiscence of the war years
Cong Caphe latest logo and identity
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Cong Caphe
latest identity
Cong's story began in 2007. The franchise's first location was a small café in Hanoi. Today, there are over 60 coffee shops in Vietnam, 5 in South Korea, and 2 in Malaysia. The name “Cộng” is simply taken from the first word of Vietnam’s official name: CỘNG HOÀ XÃ HỘI CHỦ NGHĨA VIỆT NAM (The Socialist Republic of Vietnam). Cong's goal is to evoke imagination and provide customers with a one-of-a-kind emotional experience for Vietnam. In 2016, the logo was updated, which was a wise decision as the prior design's colors had been modified from the original because they were judged improper for the country flag, leaving the business with an unclear logo.
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