The plastic age has arrived
PLASTICPeople latest logo and identity
Brand New
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PLASTICPeople
latest identity
The year 2019 saw the beginning of production at the PLASTICPeople facility, whose mission is to reduce the negative impact that plastic waste has on the environment and society. The PLASTICPeople plant relies only on post-consumer and production waste as its raw material supply. This waste is collected from a wide variety of locations, including traditional scrap collectors as well as contributions from institutions like schools and businesses. They have been collaborating with Rice Studios to develop a unified brand identity, along with concise messaging and distinctive commercial items.
Noting that plastic should not be a problem, and that plastic can be a material of hope, PLASTICPeople show us by example, how to “save the plastic.” Just one of the many whose imagination was sparked by the actions of PLASTICPeople, Joshua Breidenbach, co-founder of Rice, named and gave identity to PLASTICPeople in hopes to make them a household name. Rice continues to build upon the identity with simplistic and impactful messaging and design as the group seeks to bring its operation into a world-wide scale, through education, awareness, and action.
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