Dem.vn and Vuanem.vn merged into VuaNem
Vua Nệm
latest identity

Take a nap on it before you buy it

Dem.vn and Vuanem.vn merged into VuaNem

Before
After
No items found.
No items found.
No items found.
QuickCase (~2 Min) | Curated By Brandcoat
Last updated on Dec 25, 2024

Established in 2007 as Dem.vn, the company's owners later launched Vuanem.com to serve customers in the southern provinces too. Vua Nem is a mattress and bedding retail system with 155+ showrooms in 30 cities around the country. They started out as a tiny business on Xa Dan Street in Hanoi but have since expanded to become a national leader in the industry. The 2018 year saw the introduction of a new investor, Mekong Capital. In response to the investment, the brands Dem.vn and Vuanem.vn were combined into a single brand named Vua Nem, and a new logo and visual identity were created with the help from Richard Moore Associates.

Vua Nệm new logo

Continue Reading

Log in to your Brandcoat account to access the full article and learn more about Vua Nệm's branding.
tags
Dual
Combination mark
2019 and Earlier
One Signature
Vua Nệm brand evolution
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Brandcoat membership is required to access history tab.
Please Sign up or Log in.

brand hierarchy

Brandcoat membership is required to access hierarchy tab.
Please Sign up or Log in.

Vua Nệm branding & creative design awards

Brandcoat membership is required to access awards tab.
Please Sign up or Log in.

Trademark
Vua Nệm
Industry
Consumer Discretionary
Sub-Industry
No items found.
Founded year
2007
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
July 2018
Main colors
Related Providers