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Nestlé Milo Vietnam latest logo and Visual identity
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Milo
latest identity
Milo, established in 1934, has gained global popularity and has notably thrived in Vietnam since its introduction in 1994. NESTLÉ® Milo is now a cherished chocolate malt beverage in Vietnam, enjoyed both hot and cold. The brand's expansion is underscored by strategic branding initiatives, including a global visual identity system and a 2020 packaging refresh by CBA Design, which was tailored for Vietnam by local agencies.
The name of NESTLÉ® Milo is inspired by the legendary Milo of Croton, an ancient Greek athlete renowned for his incredible strength, famously capable of carrying a bull across a stadium. This story represents the strength and stamina that NESTLÉ® Milo aims to promote among its consumers. In Vietnam and around the world, NESTLÉ® Milo is well-known for providing a balanced and nutritious start to the day, beloved by millions for its distinctive cocoa and malt barley flavor.
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