The Storyteller of Love
Legosi new logo and visual identity
Brand New
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Legosi
latest identity
Legosi entered the wedding jewelry market in 2023, blending luxury with personal storytelling. The brand draws from customers' stories and emotions, seeking to infuse these personal narratives into its jewelry designs. In partnership with Door Creative, Legosi is crafting an identity that melds modern luxury with the intimacy of personal tales, navigating the luxury space with a desire to create jewelry that resonates with significance and beauty.
Legosi aims to transcend the typical jewelry brand identity, striving to be recognized as a symbol for those who view love as an intricate art form. With its evocative tagline "Người kể chuyện yêu" – translating to "A storyteller of love" – the brand seeks to captivate couples with discerning tastes, offering not merely jewelry, but emblems of their unique love stories.
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