Simplifying the golden rice emblem
Agribank Logo and Brand Refresh Designed In-House
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QuickCase (~2 Min)
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Curated By Brandcoat
Last updated on
July 5, 2024
Agribank
latest identity
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Agribank, also named Vietnam Bank for Agriculture and Rural Development, was established in 1988. It's the largest commercial bank in Vietnam by total assets and is known for policies that support farmers. In 2014, Agribank's leaders decided to slightly modify the logo by reducing the decorative details, creating a new logo while still retaining its past.
Being aware of the role and importance of branding is the foundation to enhance the image, position, and competitiveness. This change makes AGRIBANK's brand image more beautiful, more professional, in line with the general trend of dynamic and modern development, retaining its own identity that today banks are aiming for.
From AGRIBANK official Facebook page
Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.
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