Ban Mai Theater new logo and visual identity
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Ban Mai Theater new logo and visual identity

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Casefile (~4 Min) | Curated by Brandcoat
Last updated on Jan 14, 2025

Ban Mai Theater, established in 2024, is a performance art theater that embodies a world of fun, learning, and adventures, tailored specifically for kids and families. It combines culture, art, and authentic life experiences into engaging programs and plays. This vision was brought to life through a brand identity meticulously designed by the InSpace creative team, capturing the essence of diverse artistic expressions and ensuring a family-friendly experience.

Ban Mai Theater new logo and visual identity X InSpace Creative

Ban Mai Theater strives to be a nurturing place where both children and parents can grow and learn together. It emphasizes understanding, love, and care, aiming to help children develop emotional intelligence, character, and an appreciation for art and community. At Ban Mai, children enjoy interactive play and art, while parents find a space to connect, share experiences, and build memories with their kids. The theater’s plays also offer parents insights on how to support their children’s development effectively.

Ban Mai Theater new logo and visual identity X InSpace Creative

The theater invests in plays and activities that incorporate technology to create vibrant experiences, complete with dynamic scenery, content, music, and lighting. This approach stimulates all senses, enhancing a child's imagination. Participating in Ban Mai Theater's offerings provides children with a variety of experiential activities before, during, and after the performances, helping them to fully grasp the content and messages of the plays, and offering a comprehensive and immersive experience.

Ban Mai Theater new logo and visual identity X InSpace Creative

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Ban Mai Theater

tags
Wordmark
Penta
Animated
City Based
Dynamic
Emerging
Family Centered
Generation Alpha
Ho Chi Minh City
Urban
2020 Onward
Magician
Custom Font
No Signature
Mixed Temp
.com
Ban Mai Theater brand evolution
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Trademark
Ban Mai Theater
Industry
Communication
Sub-Industry
Performance Art
Theater
Founded year
2024
Entry to Vietnam
Origin country
Vietnam
Project context
Branding
Release date
January 2024
Main colors
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