Rebranding in Vietnam: Lessons from top case studies and key insights

Rooted in Heritage, Brewed for Today

Phuc Long Coffee & Tea new brand identity - 2025 Rebrand Analysis

Aug 2025

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Hung Thinh rebranding case study

Embracing sustainable growth and community prosperity through a unified new brand strategy

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The Standard for Living

Nagakawa Group new logo and visual identity

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Life tastes better with a Korean Twist

O'food Vietnam new logo and visual identity

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Payment app for all needs

Zalopay new logo and visual identity

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Preserving the traditional Taiwanese hotpot

Manwah Taiwanese Hotpot Rebannding

Jun 2024

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The Brand of Trust

PJICO Insurance new logo and visual identity

Jun 2024

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Hot and fragrant!

PHO24 Restaurant Rebranding 2024

Apr 2024

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Journey to Explore New Tastes

Katinat Coffee & Tea House Rebranding

Apr 2024

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A very "cool" companion+

Coolmate Rebranding

Mar 2024

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Because life is a journey

PGBank Insurance new logo and visual identity

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We are brand thinker

Bratus Agency new logo and visual identity system,

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Original is the new beauty

Greenie Scoop Rebranded to Naked Flavors Gelato

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We start from YOU!

BVBank new logo and visual identity

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Good and Fast, but no smiles

TIKI's new logo and visual identity

Aug 2023

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Your Daily Beat

KOI Thé new logo and visual identity

Aug 2023

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More Than a Dairy Brand

Vinamilk new logo and visual identity

Jul 2023

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Make your own character

Maycha new logo and visual identity

May 2023

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Everyone's Bank

LPBank new logo and visual identity

May 2023

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Progressing upwards!

Vietcap new name, logo and visual identity

Apr 2023

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Pleasure Wine & Life

Hedon Wine Hub new logo and visual identity

Apr 2023

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Local content for global brands

We Create Content (WCC) new logo and visual identity

Mar 2023

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Beyond the window

Mioto new logo, visual identity, and digital design

Mar 2023

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How to avoid being different

The Face Shop new logo, identity and packaging

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Be Yourself, Be Free

Innisfree new logo, visual identity, and packaging

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★ Awarded ★

Bon appétit, fur-friends!

HiRaw new logo, visual identity and packaging

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A Brand Built on Fun, Flavor, and Bulldogs

BoBaPoP tea bar latest logo and visual identity

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The beans sprout trees

Laha Coffee new logo and visual identity

Jan 2023

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Soaring to global aspirations

Van Lang University new logo and identity

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Maximum Efficiency, Minimum Effort

KiotViet Finance new logo and visual identity

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Goods Sources at Good Prices

KiotViet Connect new logo and visual identity

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Better Business Everyday

KiotViet new logo and visual identity

Information Technology

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Highlands is ours

Highlands Coffee new logo and visual identity

Nov 2022

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Super Fast Delivery, Super Good Price

GHN (Giao hang nhanh) delivery company rebranding

Nov 2022

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Certainly not just avocado

Bliss Premium Gelato new logo and visual identity

Oct 2022

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Lazy logos end up on the streets

Be Group new logo and identity

Oct 2022

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★ Awarded ★

The companion of retailers

GHTK (Giao Hang Tiet Kiem) new logo and identity

Jul 2022

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Outdated

Unleash the dragon

Saigon South International School (SSIS) new logo and visual identit

Jun 2022

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Blooming Flower

BIDV new logo and identity

Apr 2022

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Building Tomorrow, Today

Pebsteel new logo and visual identity

Mar 2022

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Better Coffee for You!

Building Coffee new logo and visual identity

Mar 2022

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Designed to enlighten

Hikari new logo and identity designed

Feb 2022

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Alt+Shift Drag, Done!

VinMart and VinMart+ retail systems have been rebranded as WinMart and WinMart+

Jan 2022

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Raising the bar for the medical industry

YTECO Medical equipment new logo and identity

Health Care

Jan 2022

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Telling stories through space

AVT International new logo and visual identity

Jan 2022

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★ Awarded ★

Viet's Ceramic Soul

Bat Trang Museum new logo and visual identity

Dec 2021

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Shop simple, enjoy more

Genshai Mart new logo and visual identity

Sep 2021

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★ Awarded ★

A New Crown for a King

Mondelez Kinh Do new logo and identity

Jul 2021

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★ Awarded ★

Grow some ears and tails

PetChoy Pet Food Rebranding

Jun 2021

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The unexpectedly interesting coffee

Every Half Coffee Roasters new logo and visual identity

Apr 2021

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Building A Trusted Future

Becamex new logo and visual identity

Jan 2021

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Digital age, digital society and digital bubbles

Viettel new logotype and identity

Jan 2021

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Honoring decades of craftsmanship

Ngọc Thẩm Jewelry new logo and identity

Oct 2020

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What a distinctive fleur-de-lis!

Cát Tường - Phú Hưng new logo and identity

Sep 2020

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FOUND & BEEN FOUND

Okkio Caffe Rebranding

Aug 2020

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More green helmets in the streets

Gojek lands in Vietnam after merging their hyperlocal unit GoViet

Aug 2020

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Healthy food, healthy you

Farmers Market new logo and visual identity

Jul 2020

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Made up of 3 symbols – square, circle and triangle

Phong Vũ new logo and identity

Jun 2020

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Farewell to the goose couple

Couple TX new logo and visual identity

Jun 2020

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let's Return to the original name

JetstarPacific become Pacific Airlines with a new logo and brand identity

Jun 2020

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Chim Lac Power Systems

Hữu Toàn Group new logo and identity

Mar 2020

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The allure of feminine humans

Ruco International Clinic latest logo and identity

Health Care

Feb 2020

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Platforms for Peace

4P's latest logo and identity

Jan 2020

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Trusted Partner for Digital Transformation

VNG Cloud new logo and visual identity

Information Technology

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★ Awarded ★

Value from Origin

Minh Tien Group new logo and visual identity

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The Rise Of A Master

Masterise Homes new logo and visual identity

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The Star in motion

MB Bank gets new logo and Identity

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Minimalism is privilege

Bosgaurus Coffee Roasters new logo, visual identity and packaging

Oct 2019

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For better living

Nguyen Kim new logo and visual identity

Oct 2019

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★ Awarded ★

Star of the Pharmaceutical Industry

STADA Vietnam relaunched as STELLA Pharma

Health Care

Aug 2019

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Milktea Toooogether

TooCha new logo and identity

Jul 2019

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This monogram has straw!

HiPB Coffee new logo and identity

Jul 2019

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Galaxy theaters seems to be more blue

New logo and brand identity for Galaxy Cinema

May 2019

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Mom's best friend

KidsPlaza new logo and identity

May 2019

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Transformation in the context of the new

HABECO new logo and identity

Apr 2019

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The French Bulldog rise again

BoBaPoP tea bar latest logo and visual identity

Feb 2019

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★ Awarded ★

Adapted for the next technological era

Maritime Commercial Bank (MSB) new logo and identity

Jan 2019

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★ Awarded ★

Emphasize action spirit for better positioning

ANGIA new logo and visual identity

Jan 2019

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Big C to GO!

Big C hypermarkets rebranded to be GO market

Nov 2018

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Fast delivery nationwide

GHN new logo and visual identity (2018)

Sep 2018

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★ Awarded ★

Diamond shapes for dummies

Leman Jewelry latest logo and identity

Aug 2018

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Take a nap on it before you buy it

Dem.vn and Vuanem.vn merged into VuaNem

Jul 2018

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★ Awarded ★

The iconic small chair

Guta cafe latest logo and identity

May 2018

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Is it the largest bamboo leaf?

Bamboo Airways new logo and identity

Apr 2018

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Fashion brand for men

Owen new logo and visual identity

Mar 2018

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Ngoc Suong Saigon

Ngoc Suong new logo and identity

Feb 2018

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Together for Development

Sacombank latest logo and visual identity

Dec 2017

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Making a more precise future path

Hoa Phat Group new logo and identity

Materials

Nov 2017

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Oh it was U not V!

L'Usine latest logo and identity

Jun 2017

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Celebrating Pastry Love

Bakes new logo and visual identity

May 2017

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The Big-Hearted Network

Vietnamobile latest logo and visual identity

May 2017

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Holographic, holo-color and holograms!

VDShop rebrands to Macstore with new logo and identity

Mar 2017

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The mystical success coffee

Trung Nguyên Legend new logo and identity

Aug 2016

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Modern layout, classic Phở

PHỞ24 Restaurant Rebranding

Jul 2016

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★ Awarded ★

The New District 1.2

Empire City new logo and visual identity

Jun 2016

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When Wordmark is enough

Hnoss new Logo and identity

Jun 2016

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Reminiscence of the war years

Cong Caphe latest logo and identity

May 2016

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How many stars there?

Tocotoco new logo and identity

Mar 2016

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Reseraction following state ownership

GPBank latest logo and visual identity

Jan 2016

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Guardians of the harvest

Omix Organic Fertilizer Rebranding