Payment app for all needs
Zalopay new logo and visual identity designed In-House
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Curated By Brandcoat
Last updated on
July 23, 2024
ZaloPay
latest identity
Established in 2016, Zalopay has swiftly grown into a leading digital payment platform in Vietnam. In July 2024, Zalopay announced a significant rebranding to align with its forward-looking vision of "elevating all things money." The new brand identity, encapsulated by the slogan "Beyond Limits - New Horizons," introduces a modern, user-friendly design aimed at appealing to a younger, tech-savvy audience. The updated branding features a refreshed logo and vibrant color scheme, with deeper blues and greens symbolizing trust, reliability, and innovation.
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Alongside the rebranding, Zalopay launched Zalopay Priority, a membership program offering exclusive benefits like reward points that can be redeemed for movie tickets, dining, and entertainment services. This program highlights Zalopay's dedication to providing comprehensive financial solutions and enhancing the user experience, fostering greater financial inclusion across Vietnam. The strategic rebranding positions Zalopay to better meet the evolving needs of its users and drive its growth ambitions in the competitive digital payment landscape
Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.
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