The everlasting shine of excellence
PNJ new logo and visual identity
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PNJ
latest identity
Phu Nhuan Jewelry (PNJ), founded in 1988, is a leading jewelry retailer in Vietnam, specializing in the manufacturing and trading of gold, silver, gemstones, diamonds, and more. In 2012, PNJ partnered with Cowan, an international brand and packaging design agency, to embark on a rebranding effort aimed at aligning the company with its business objectives and aspirations. By working closely with PNJ's CEO and other key executives, Cowan helped the organization identify its core values and attributes, ultimately leading to a successful rebranding that elevated PNJ to the status of a high international standards brand.
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