Honoring decades of craftsmanship
Ngọc Thẩm Jewelry new logo and identity
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Ngoc Tham Jewelry
latest identity
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Ngọc Thẩm Jewelry (NTJ), established in 1989 with the first jewelry store in My Tho city (Tien Giang). Nowadays and after 3 decades. NTJ aspires to become a leading jewelry supplier in Vietnam and the international market. M — N Associates helped bring this vision to life by transforming NTJ image with a higher level of professionalism and creativity to convey the new directions and future development.
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Inspired by NTJ's first glass signboard, the shining star and crown were chosen as key images for the brand identity. The stylized four-pointed star is a symbol for the sparkling light of jewelry and the Vietnamese beauty that NTJ always honors. The image of the three-sided crown is the convergence of three key principles that affirm the NTJ brand value and aspiration to become a leading jeweler in Vietnam.
About Ngọc Thẩm Jewelry (Tiếng Việt)
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