We are brand thinker
Bratus Agency new logo and visual identity system,
Before
After
No items found.
No items found.
No items found.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Bratus
latest identity
Executive Summary
In 2023, Bratus, a leading Vietnamese branding agency, underwent a transformative rebranding, repositioning itself with a focus on "Humanist Branding." This strategic shift emphasizes human values, emotional connections, and social responsibility in brand building, reflecting Bratus' commitment to creating brands that resonate deeply with consumers and contribute positively to the world. Through a refreshed visual identity, a custom typeface embodying their philosophy, and a focus on human creativity, Bratus aims to lead the way in crafting meaningful brands in an ever-evolving landscape.
Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.
Authors
Mohanad Abuelella
Founder and Insights Director
Brandcoat
Methodology
This case study utilizes secondary research methods, incorporating public data, AI analysis, and insights from the Brandcoat Atlas to evaluate brand strategies. Key techniques include reverse engineering of marketing and design elements to conclude strategic insights. Although the analysis is enriched with external data, it lacks internal company insights. For a more detailed inquiry, we recommend direct consultation with official brand representatives.
Related links
tags
Trademark
Related Providers
N/A
