The mystical success coffee
Trung Nguyên Legend new logo and identity
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Trung Nguyên Legend
latest identity
Trung Nguyen Legend was founded in 1996 and has since developed a one-of-a-kind coffee ecosystem that includes the whole coffee industry value chain in an effort to raise coffee's cultural and artistic value. With a philosophy of the desire to make a difference in the coffee world, Mr. Dang Le Nguyen Vu, the founder of Trung Nguyen Group After 20 years of establishment and growth, this big coffee company in Vietnam got a new logo in 2016. This was the start of a new era of growth.
Symbols for the sun, moon, and heart are aligned in a circular formation, just like the sun's rays, to represent order and balance and the rules of harmonious human emotion. The balance of the universe is represented by the sun and moon, while the heart represents Mind and Goodness. Mr. Dang Le Nguyen Vu, head of Trung Nguyen Group, expresses his vision for the future of Trung Nguyen coffee through the design of this logo.
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