Masterise Homes new logo and visual identity
Masterise Homes
latest identity

The Rise Of A Master

Masterise Homes new logo and visual identity

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Casefile (~4 Min) | Collab with Sedgwick Richardson
Last updated on Jan 07, 2025

In the heart of Vietnam's bustling real estate landscape stands Masterise Group, an icon of innovative development and luxurious living. This journey of transformation and growth began in 2007, when the company was known as Thao Dien Investment. Which carved a niche with its acclaimed residential brands - Masteri, M-One, and Millennium. Yet, the corporate identity of Thao Dien Investments remained overshadowed by the luminous success of its product brands. It was a case of the creator hiding behind its creation.

Masterise Homes new logo and visual identity X Sedgwick Richardson

The rebranding to Masterise Group marked a significant milestone. With the help from Sedgwick Richardson team this transition was more than a change of name; it was an evolution of identity, signaling the company's readiness to dominate the broader realms of real estate. In the heart of this rebranding lay Masterise Homes, a new brand under the Masterise Group umbrella, showcasing the group's prowess in project management and operations. The company's portfolio, featuring over 10,000 luxury apartments, spoke volumes of its commitment to quality and excellence. Masterise Group's projects resonated with sophistication and were benchmarks of luxurious urban living.

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Masterise Homes

tags
Ho Chi Minh City
Hanoi
Southern Vietnam
Northern Vietnam
Logomark
Millennials
Urban
Luxury Seekers
Leisure Lovers
2019 and Earlier
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Masterise Homes brand evolution
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Trademark
Masterise Homes
Industry
Real Estate
Sub-Industry
No items found.
Founded year
2007
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
November 2019
Main colors
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