4P's
latest identity
Since launching its first Pizza 4P's in Saigon in 2011, The 4P's (For Peace) company has grown from a beloved pizza restaurant to a booming mini-empire with more than 25 locations in two countries. 4P's today owns and manages a number of restaurants, cafés, cheese factories, dairy production units, organic farms, educational activities, as well as sustainability projects, all with the same mission of "making the world smile for peace." In 2020, the 4P's founders collaborated with Rice Studios to define the brand structure that will encompass all of that growth and beyond.
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Trademark