Viet's Ceramic Soul
Bat Trang Museum new logo and visual identity
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Bát Tràng Museum
latest identity
The Bát Tràng Museum, originally named “Hồn Đất Việt” translating to “Viet’s Ceramic Soul,” represents a significant cultural landmark for Vietnamese. Established by National Artist Vũ Đức Thắng, this first government-authorized private museum in Bát Tràng Village received its license in 2016 by Hanoi’s People Committee. The museum reflects Vũ Đức Thắng’s legacy, notably his creation of 12 unique pottery boots. In 2019, M — N Associates embarked on a mission to rebrand the museum, aiming to infuse contemporary artistry while respecting its rich heritage.
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