Dazzling payment experience
HDBank introduced the Muadee sub-brand
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Muadee
latest identity
Muadee is a sub-brand of HDBank that offers a Buy Now, Pay Later (BNPL) app and service developed in-house by HDBank. Launched in August 2022, Muadee by HDBank aims to provide a more accessible and appealing payment solution for the younger generation, inspired by Vietnam's vibrant market culture.
HDBank's in-house team designed Muadee's brand identity, focusing on creating a logo that exudes optimism. A customized, handwritten typeface, drawn with a chunky round marker, provides both attention-grabbing boldness while still being legible. The primary color, yellow, links Muadee to its parent company, HDBank, while azura, a color between cyan and blue, adds vibrancy to the palette. This bright color scheme positions Muadee as a young and exciting brand.
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