Building A Trusted Future
Becamex new logo and visual identity
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Becamex
latest identity
Founded in 1976, Becamex has established itself as Vietnam's premier infrastructure developer, attracting over 1,200 investors from 64 countries and territories, and currently employs more than 3,000 people. The company's projects have created over a million jobs, cementing Becamex as a cornerstone in Vietnam's industrial economic infrastructure. In 2021, with the guidance of Sedgwick Richardson, Becamex embarked on a rebranding initiative to resonate with its mission and to construct a trusted future for the corporation.
In the era of Vietnam's flourishing economy and advancement. Becamex seized the opportunity to redefine itself as an international corporate brand leading the charge in Industry 4.0, as well as in the creation of Smart City infrastructure and solutions. Binh Duong has become Vietnam's top manufacturing hub thanks to the Becamex's innovative industrial ecosystem model, which has been replicated across the country. With its slogan "Driving Innovation, Accelerating Growth," Becamex is at the forefront of stimulating socio-economic progress, enhancing living and working environments for the community.
However, brand research revealed that the Becamex brand was not as widely recognized as it should be, frequently being confused with the Binh Duong football team, which it sponsors. Given Becamex's vast array of offerings and services affecting various sectors and stakeholders, the challenge was to establish a progressive international presence for a relatively low-profile brand and to convey the expansive scope of its business beyond industrial parks.
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