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KiotViet Finance marks a strategic evolution within KiotViet's broader ecosystem, serving as a testament to the company's dynamic rebranding efforts. This sub-brand, emerging from the unification of KiotPay and KiotFinance, encapsulates the essence of streamlined financial services, tailored specifically for the burgeoning needs of small, medium, and micro enterprises.
The integration of these services under the KiotViet Finance umbrella reflects a thoughtful approach to brand architecture. This move not only simplifies the user experience but also strengthens the cohesive identity of KiotViet's offerings. By merging payment processing and loan services, KiotViet addresses the comprehensive financial needs of businesses with a singular, unified solution.
This consolidation is a direct outcome of KiotViet's rebranding initiative, aimed at refining and enhancing its brand architecture to better serve its clientele. KiotViet Finance stands as a pivotal sub-brand, illustrating the company's commitment to providing a seamless suite of services that support business growth and operational efficiency.
As part of the reimagined KiotViet ecosystem, KiotViet Finance embodies the company's mission to empower businesses. It showcases KiotViet’s ability to adapt and respond to the changing needs of its users, reinforcing its role as a versatile partner in the digital era of business management and financial solutions.
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Credits
Branding Agency: Bratus Agency
Creative Director/Brand Designer: Jimmi Tuan
Project Manager: Hien Nguyen
Project Lead: X.Hoang
Senior Designer: X.Hoang, Nam Nguy
Showcase Direction: Nam Nguy
Visual Animation: Le Quy, Si Tran
Identity Film Story Board: Jimmi Tuan
Identity Film Animation: Si Tran, Le Quy
Special thanks to the KiotViet Project Team
Tran Quynh Hoa - Chief Marketing Officer
Le Vu Phuong Uyen - Marketing Manager
Nguyen Van Nam - Marketing KV Manager
Vu Thanh - Product Design Manager