Omix Organic Fertilizer Rebranding X Bratus

Formed in 1999 as Long Khanh Fertilizer with the motto "brand reputation is the top goal," Omix organic fertiliser has come a long way since its humble beginnings. Many Vietnamese farmers have already familiar of and are using many Omix products. With the help of Bratus, they revamped the brand in 2015.

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Our main concept was inspired from the original land of Omix, Dong Nai province located Northeast of Ho Chi Minh City. Dong Nai was well-known about the deer habitat in the past. Wherever the deer live, crops are abundant and green. To the farmers, deers are the guardian of nature bringing the hope for a good harvest. The Vietnamese word Nai (English: Deer) symbolizes the fortune, blessings, and prosperity. They are also friendly and pleasant animal that can deliver a positive message of the brand. That is the reason why we decided to call the product “Phân bón hiệu con nai” (English: Deer Fertilizers) which is simple and memorable.

Omix Case study

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In order to stand out from the competition and attract clients, the new Omix packaging system features three separate colour schemes for their mineral, compound, and bio-organic fertilisers. The chosen typeface is a simple sans-serif style with clean lines. Images, text, slogans, and explanations of the product's qualities are all presented in a contrasting arrangement.  Bags can be used in a variety of ways, from carrying groceries to protecting you from the weather.

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