PHO24 Restaurant Rebranding 2024
Pho 24
latest identity

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PHO24 Restaurant Rebranding 2024

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Index | Curated By Brandcoat
Last updated on Dec 25, 2024

Established in 2003, Phở 24 has played a pivotal role in bringing traditional Vietnamese pho to a wider audience. Over the past two decades, this noodle chain has excelled in popularizing pho on a significant scale, serving millions of bowls each year. Navigating through various market challenges, Phở 24 has emerged as a key player within the Viet Thai International JSC portfolio, alongside renowned brands such as Aldo and Highlands Coffee. April 2024 marked a significant transformation for Phở 24, starting with a refreshed logo revealed across social media channels. This redesign coincides with the reopening of their branch in D10, Saigon, which showcases the first application of the upgraded PHỞ24 identity.

PHO24 Restaurant Rebranding 2024

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PHỞ24

tags
Single
Wordmark
2020 Onward
.com.vn
Ho Chi Minh City
Da Nang
Southern Vietnam
Urban
Segmented
Franchise
B2C
Established
Vietnamese
Descriptive
Emotive
Vernacular Signage
Contemporary
Hanoi
National
Millennials
Foodies
Practical Consumers
Expatriate
Cool Colors
One Signature
Pho 24 (Phở 24) brand evolution
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Pho 24 branding & creative design awards

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Trademark
Pho 24 (Phở 24)
Industry
Consumer Discretionary
Sub-Industry
Fast Casual
Vietnamese Cuisine
Founded year
2003
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
April 2024
Main colors
Related Providers