The iconic small chair

Guta cafe latest logo and identity X M — N Associates

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Curated By Brandcoat

Last updated on

August 29, 2024

Guta Cafe is becoming a major star as a coffee shop where city dwellers may meet and socialise while taking in the fresh air and distinct culture of Vietnam's streets. They have quickly expanded, became one of Saigon's most well-known and widely-used coffee chains, and dominated the market thanks to their responsive and affordable shop setup.
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Representing the values of the Guta brand, they are pleased to offer reasonably nice, robust Vietnamese coffee. It is a staple of Saigonese and Vietnamese culture that street coffee originated in the city's most popular culture. Underneath the surface of each habitual culture is a "plastic chair," a compact and portable table and chair set that can be quickly assembled to transform any space into a makeshift cafe.

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The graphic system was taken over by the iconic chair as center combined with all surrounding environmental elements & people behaviors.All together, creating a complete unique “style” for Guta and echos what the brand comes from.

Guta case study

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