The New District 1.2
Empire City new logo and visual identity
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Empire City
latest identity
Launched in 2015, Empire City emerged as a prominent residential development project in Thu Duc, Ho Chi Minh City. This ambitious project aimed to encapsulate the essence of District One - the vibrant heart of Ho Chi Minh City - without the downsides of traffic congestion, outdated infrastructure, and cramped spaces. It's even referred to as "District 1.2", signifying a superior version of District One. Effective branding is critical for projects of this magnitude. As a result, the expert team at Sedgwick Richardson was chosen in 2016 to enhance the initial branding, empowering the project with a distinct identity.
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