latest identity

The New District 1.2

Empire City new logo and visual identity

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After

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Casefile (~4 Min) | Collab with Sedgwick Richardson

Last updated on Jan 07, 2025

Launched in 2015, Empire City emerged as a prominent residential development project in Thu Duc, Ho Chi Minh City. This ambitious project aimed to encapsulate the essence of District One - the vibrant heart of Ho Chi Minh City - without the downsides of traffic congestion, outdated infrastructure, and cramped spaces. It's even referred to as "District 1.2", signifying a superior version of District One. Effective branding is critical for projects of this magnitude. As a result, the expert team at Sedgwick Richardson was chosen in 2016 to enhance the initial branding, empowering the project with a distinct identity.

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Empire City

tags

Logomark

Ho Chi Minh City

Southern Vietnam

Luxury Seekers

Urban

2019 and Earlier

Cool Colors

Generation X

Two Signature

Empire City brand evolution

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brand hierarchy

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Empire City branding & creative design awards

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Trademark

Empire City

Industry

Sub-Industry

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Founded year

2015

Entry to Vietnam

Origin country

Vietnam

Project context

Release date

June 2016

Main colors

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