Cát Tường - Phú Hưng new logo and identity X inSpace
Phu Hung
latest identity
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

What a distinctive fleur-de-lis!

Cát Tường - Phú Hưng new logo and identity X inSpace

Before
After
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Index | Curated By Brandcoat
Last updated on Jul 17, 2024
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Cát Tường - Phú Hưng lettermark and logo closer look

Based on the inherited foundation the old logo of the brand, combined with the inspiration from the design language in the architecture and decoration of the overall project of complex - scenic city Cat Tuong - Phu Hung, we have created a new symbol for Logo complex - scenic city Cat Tuong - Phu Hung, with a new, streamlined line that is easier to apply in the brand's identity system. The logo includes the meanings of the elements: Greenery - European Ornament - Brand name, combined with a customized Typeface with details associated with the symbol.

CÁT TƯỜNG - PHÚ HƯNG case study

Cát Tường - Phú Hưng lettermark Concept
Cát Tường - Phú Hưng lettermark concept
tags
Dual
2020 Onward
One Signature
Combination mark
Phu Hung Complex brand evolution
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brand hierarchy
Phu Hung branding & creative design awards
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Trademark
Phu Hung Complex
Industry
Real Estate
Sub-Industry
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Founded year
2018
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
September 2020
Main colors
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