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MSB
latest identity
Introduction
Brand Strategy
Verbal Identity
Visual Identity
Implementation
Results
About the case
Case Study
History
Hierarchy
Awards
Adapted for the next technological era
Maritime Commercial Bank (MSB) new logo and identity X Landor and Fitch
Before
After
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Index
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Curated By Brandcoat
Last updated on
August 12, 2024
MSB Brand Evolution
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Brand Portfolio and Hierarchy
MSB's visual identity design awards
Silver
2021
Best Brand Experience
Maritime Commercial Bank (MSB) X Landor and Fitch
Highly commended
2021
Best Brand Development Project to Reflect Changed Positioning
Maritime Commercial Bank (MSB) X Landor and Fitch
Bronze
2021
Best Visual Identity from the Financial Services Sector
Maritime Commercial Bank (MSB) X Landor and Fitch
Trademark
MSB
Industry
Financials
Sub-Industry
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Founded year
1991
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
January 2019
Main colors
Branding Agency