Maritime Commercial Bank (MSB) new logo and identity X Landor and Fitch
MSB
latest identity
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Adapted for the next technological era

Maritime Commercial Bank (MSB) new logo and identity X Landor and Fitch

Before
After
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Index | Curated By Brandcoat
Last updated on Aug 12, 2024
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Maritime bank rebrands to MSB bank with new logo and identity

Related links

MSB

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tags
Dual
Letterform
2019 and Earlier
Hanoi
Da Nang
Ho Chi Minh City
National
Hai Phong
Can Tho
Binh Duong
Nha Trang
Northern Vietnam
Southern Vietnam
Central Vietnam
.com.vn
Warm Colors
MSB brand evolution
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brand hierarchy
MSB branding & creative design awards
Silver
2021
Best Brand Experience
Maritime Commercial Bank (MSB) X Landor and Fitch
Transform Awards Asia-Pacific
Highly commended
2021
Best Brand Development Project to Reflect Changed Positioning
Maritime Commercial Bank (MSB) X Landor and Fitch
Transform Awards Asia-Pacific
Bronze
2021
Best Visual Identity from the Financial Services Sector
Maritime Commercial Bank (MSB) X Landor and Fitch
Transform Awards Asia-Pacific
Trademark
MSB
Industry
Financials
Sub-Industry
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Founded year
1991
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
January 2019
Main colors
Branding Agency

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