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IDP (International Dairy Products) Branding
Brand New
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Last updated on
July 29, 2024
IDP
latest identity
International Dairy Products (IDP), also known as Công ty cổ phần sữa quốc tế, is a well-established dairy company in Vietnam. Founded in 2004, IDP operates under the model of a joint stock company since 2005. It focuses on the processing and trade of milk products, utilizing raw milk primarily from dairy cow raising households in Ba Vì, Hanoi. The company has developed various brands, including LIF (Love'in Farm), Kun, and Ba Vì, among others (IDP.vn) (VietstockFinance) (IDP.vn).
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2024
Consolidated
Creating value with love
IDP Consolidates Brands with LOF Taking the Lead
Consolidated
New Brands (2022)
Launched Lof and Malto brands, focusing on nutritious dairy products aimed at children and teenagers.
Repositioning (2019)
Revamped the Kun brand to appeal to children, introducing new campaigns focused on health and fun.
Major Investment (2014)
Secured $75 million from VinaCapital and Daiwa, bolstering IDP's growth and expanding product lines.
Product Launch (2013)
Officially launched the Love'in Farm brand, introducing 100% fresh milk and yogurt to the Vietnamese market.
2012
Brand Refresh
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IDP (International Dairy Products) Branding
Brand Refresh
New Factory (2010)
IDP inaugurated a second factory in Ba Vi, enhancing production capacity for high-quality UHT milk products.
Farm Investment (2009)
IDP launched Love'in Farm, investing in local dairy farms and supporting 10,000 cows across 2,500 households.
2005
Expansion
IDP transitioned into a joint stock company, aiming to expand production and access broader financial resources.
2004
Foundation
IDP was founded in Hanoi, focusing on processing and trading dairy products, establishing its first factor.
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