Guru Sports Bar new logo and visual Identity X InSpace
Guru Sports Bar
latest identity
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

The mastar of Sports Bars

Guru Sports Bar new logo and visual Identity X InSpace

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Index | Curated by Brandcoat
Last updated on Aug 29, 2024

Guru Sports Bar, established in 2013, underwent a significant rebranding in June 2017. The rebranding project, led by InSpace Creative, introduced a new emblem, wordmark, and visual identity designed to modernize the brand and reflect a more vibrant and energetic atmosphere. Despite these efforts to revitalize its image.

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Just like the name Guru (a master in certain field), each and every person in our great team are also a gear in this great engine, always be on the lookout for new culinary experiences and lifestyles, they underline the Sports Bar concept and ensure that our loyal customers come back time and time again.

Guru Case Study

Despite these efforts, Guru Sports Bar faced operational challenges and ultimately closed its doors in 2020

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Case study

tags
Dual
Letterform
Monogram
2019 and Earlier
Millennials
Nha Trang
Ho Chi Minh City
Guru Sports Bar brand evolution
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brand hierarchy
Guru Sports Bar branding & creative design awards
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Trademark
Guru Sports Bar
Industry
Consumer Discretionary
Sub-Industry
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Founded year
2013
Entry to Vietnam
Origin country
Vietnam
Project context
Brand Refresh
Release date
June 2017
Main colors
Branding Agency