O'food Vietnam new logo and visual identity

“O” for ongoing. While we embrace our roots with the timeless symbol of O’Food, our journey towards innovation knows no bounds! Introducing our refreshed brand identity, we’re splashing onto the scene with a new look to describe the Korean twist that’s bound to have your mouth buzzing

Korean food brand O'Food has just officially announced a new identity change, marking an important shift in its development strategy in the Vietnamese market.

This rebranding marks an important shift in O'Food's development strategy, focusing on combining traditional and modern values to become a comprehensive food brand. The change is part of a broader global development strategy and aims to deliver the best products that enhance the quality of life, conveying the beauty of diverse culinary cultures to Vietnamese consumers​

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O'Food is one of the famous Korean food brands, which has made a strong impression in the Vietnamese market over 5 years of operation. After a period of development and approaching consumers with a core brand associated with Korean culinary culture, in July 2024, O'Food announced a new identity change, aiming to become a comprehensive food brand, crystallized by the quintessence of culinary culture in the world.

The rebranding is part of the brand's global development strategy. Through this milestone, O'Food not only commits to bringing the best products in the journey to improve the quality of life, but also deeply conveys the beauty of many culinary cultures around the world to Vietnamese consumers.

O'Food's new identity was launched with the main focus of change being the brand logo design. The "O" symbol in the new logo is a symbol of eternity, starting from the original value of O'Food, aiming for unlimited development and innovation.

Changing from the blue and yellow color scheme of the original logo, the main red color of the new logo brings a youthful, enthusiastic and passionate breath. With the sophistication combined between traditional values ​​and modern breath, the "O" symbol also brings a message about O'Food's innovation in the journey to improve the quality of life and create a modern culinary culture through the beauty of cuisine around the world.

The packaging retains the original design with bright colors, ensuring familiarity when combined with the new logo, creating a friendly, modern feeling, helping the product stand out and easily leave an impression in the minds of customers. Announced with the new logo, the message "Delicious taste for a full life" will continue to be the connection between O'Food and customers, bringing inspiration to live fully and happily in every dish.

Since its presence in Vietnam, O'Food has quickly become a familiar name to those who love Korean cuisine. Products such as Seaweed, Kimchi, Tokpokki, Kimchi Salt Sauce, convenient sauces... have created a strong wave of popularity in the Vietnamese market. In particular, in 2023, O'Food has been honored many times with prestigious awards, demonstrating the enthusiastic reception of Vietnamese consumers such as: Top 500 Largest Enterprises in Vietnam; Top 500 Fastest Growing Enterprises in Vietnam; Top 3 Largest Enterprises and Fastest Growing Enterprises in the Spices and Sauces Industry; Top 10 Reputable Food Companies - Industry Group: Sauces, Spices, Cooking Oil... With a new look and relentless efforts, O'Food hopes to continue to receive the trust and support of consumers, while affirming its position in the food industry not only in Vietnam but also around the world.

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