Couple TX new logo and visual identity

Established in 2009, Couple TX has grown to become a leading fashion brand in Vietnam, renowned for its stylish and high-quality apparel for both men and women. In 2020, the brand underwent a significant rebranding to modernize its image and broaden its market appeal. The rebranding effort included a new logo and visual identity, characterized by contemporary and streamlined designs, moving away from its original couple-themed concept to cater to a wider audience.

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This strategic shift aimed to position Couple TX as a mainstream fashion brand, focusing on trendy and versatile clothing while maintaining its commitment to quality and innovation. The rebranding was part of Couple TX’s strategy to stay competitive in the fast-evolving fashion industry and attract younger, fashion-forward consumer

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