In the first quarter of 2022, the VinMart and VinMart+ retail system completed its transformation and changed its name to WinMart and WinMart+. This rebranding was a crucial part of WCM's strategic direction to enhance the shopping experience for Vietnamese consumers, providing fresh and premium goods. The transformation aimed to improve product quality and services, with a strong focus on customer satisfaction. The restructuring of the system and organizational structure began after Masan took over the VinCommerce system. The company increased benefits for member customers through a customer care application.
