One and only postel bank
LienVietPostBank logo and visual identity
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Curated by Brandcoat
Last updated on
July 1, 2024
LienVietPostBank
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First opening its doors in 2008 under the name Lien Viet Bank, the name was changed to Lien Viet Post Bank in 2011. Currently, the bank has 76 branches in 63 different cities around Vietnam. Since signing a 50-year strategic cooperation agreement with Vietnam Post, LienVietPostBank has been the sole financial institution authorized to offer postal savings services and other banking services at Vietnam's more than 10,000 post offices. After 10 years in business, the brand's visual identity was updated in 2017–2018; the logo itself was not changed, but the text is now only in blue color.
Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.
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