ACB (Asia Commercial Bank) Rebranding
ACB
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ACB (Asia Commercial Bank) Rebranding

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Index | Curated by Brandcoat
Last updated on Aug 13, 2024

Founded in 1993, Asia Commercial Bank (ACB) is Vietnam's largest private bank by assets, playing a pivotal role in the nation's financial sector. By 2015, ACB recognized the need for a refreshed brand identity to stay competitive in the rapidly evolving market. This rebranding effort introduced a modern visual identity and the slogan "Bank of Every Home," which aimed to enhance ACB's public image and resonate more deeply with its customers.


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ACB website

tags
Letterform
Dual
2019 and Earlier
Mass
Millennials
Generation X
Established
Acronym
One Signature
.com.vn
National
Hanoi
Hai Phong
Hoi An
Can Tho
Binh Duong
Da Nang
Urban
Segmented
Cool Colors
B2C
B2B
B2G
ACB (Asia Commercial Bank) brand evolution
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Trademark
ACB (Asia Commercial Bank)
Industry
Financials
Sub-Industry
Bank
Founded year
1993
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
January 2015
Main colors
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