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Founded in 1993, Asia Commercial Bank (ACB) is Vietnam's largest private bank by assets, playing a pivotal role in the nation's financial sector. By 2015, ACB recognized the need for a refreshed brand identity to stay competitive in the rapidly evolving market. This rebranding effort introduced a modern visual identity and the slogan "Bank of Every Home," which aimed to enhance ACB's public image and resonate more deeply with its customers.