Farmers Market new logo and visual identity X NBK Design
Farmers Market
latest identity
IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Healthy food, healthy you

Farmers Market new logo and visual identity X NBK Design

Before
After
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Index
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Curated by Brandcoat
Last updated on
July 24, 2024

Established in 2014, Farmers Market is a prominent grocery chain in Vietnam, renowned for its commitment to organic and natural produce. In July 2020, Farmers Market underwent a significant rebranding to better reflect its evolving market strategy and youthful dynamism. The rebranding project, executed by Designmarket (formerly known as NBK Design), introduced a fresh logo and updated visual identity aimed at reinforcing the brand's dedication to high-quality, locally-sourced products. This transformation not only modernized the brand's image but also aligned it with its future business objectives and community-focused ethos​

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Farmers Market Case study

tags
Mascot
Single
2020 Onward
Established
Descriptive
Family Centered
Millennials
Mixed Temp
Farmers Market Brand Evolution
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Brand Portfolio and Hierarchy
Farmers Market's visual identity design awards
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Trademark
Farmers Market
Industry
Consumer Staples
Sub-Industry
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Founded year
2014
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
July 2020
Main colors
Branding Agency