Tocotoco new logo and identity X in-house
ToCoToCo
latest identity

How many stars there?

Tocotoco new logo and identity X in-house

Before
After
No items found.
No items found.
No items found.
Locked Case
|
Curated By Brandcoat
Last updated on
July 3, 2024
Maintenance Notice
We are updating this case study to enhance your experience.
The rest of the information will be available again soon—thank you for your patience!

In the meantime, feel free to explore our Directory for more case studies.
No items found.
No items found.

TocoToco's smiling star sign is intended to represent the emotions of customers while they enjoy a delightful cup of milk tea. The happy star image is surrounded by 63 little stars, representing the 63 provinces and cities in Vietnam and showing the desire to deliver great milk tea to all customers worldwide. country.

TocoToco logo
TocoToco logo

TocoToco's name is a combination of the letters "T" for straw, "O" for pearl, and "C" for chewing activity. So the term TocoToco will be known as "Straw + Pearl, Chew + Pearl," and the repeated action will be "Suck on pearls, chew on pearls - suck on pearls and chew on pearls."

Related links

ToCoToCo Bubble Tea

ToCoToCo brand evolution
No items found.
Brand Portfolio and Hierarchy
ToCoToCo's visual identity and design awards
No items found.
Brand name
ToCoToCo
Sector
Consumer Discretionary
Founded year
2013
Vietnam Market Entry
Origin country
Vietnam
Project context
Rebranding
Release date
March 2016
Main colorS