Tocotoco new logo and identity X in-house
ToCoToCo
latest identity
IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

How many stars there?

Tocotoco new logo and identity X in-house

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Curated By Brandcoat
Last updated on
July 3, 2024

TocoToco's smiling star sign is intended to represent the emotions of customers while they enjoy a delightful cup of milk tea. The happy star image is surrounded by 63 little stars, representing the 63 provinces and cities in Vietnam and showing the desire to deliver great milk tea to all customers worldwide. country.

TocoToco logo
TocoToco logo

TocoToco's name is a combination of the letters "T" for straw, "O" for pearl, and "C" for chewing activity. So the term TocoToco will be known as "Straw + Pearl, Chew + Pearl," and the repeated action will be "Suck on pearls, chew on pearls - suck on pearls and chew on pearls."

Related links

ToCoToCo Bubble Tea

tags
Dual
Mascot
2019 and Earlier
National
Ho Chi Minh City
Franchise
B2C
Generation Z
Invented
.com
ToCoToCo Brand Evolution
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Brand Portfolio and Hierarchy
ToCoToCo's visual identity design awards
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Trademark
ToCoToCo
Industry
Consumer Discretionary
Sub-Industry
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Founded year
2013
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
March 2016
Main colors
Branding Agency