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KidsPlaza, which was founded in 2009, has grown to over a hundred stores around Vietnam, offering over 10,000 innovative, easily accessible, and safe items for children. KidsPlaza has become an important resource for the country's many young, busy mothers throughout Vietnam. KidsPlaza decided to take their business to the next level by focusing on how unique their brand was. Richard Moore Associates helped with this brand repositioning to build what has become every mom's best friend in the industry.