Nagakawa Group new logo and visual identity

Established in 2002, Nagakawa Group has become a leading provider of high-end air conditioners, home appliances, and kitchen equipment in Vietnam. On July 16, 2024, at Landmark 81 in Ho Chi Minh City, Nagakawa unveiled a new logo and visual identity to mark its 22 years of operation. The rebranding, characterized by a minimalist and modern design, reflects the company’s commitment to innovation and its aspiration to "build a better life for Vietnamese people." This transformation highlights Nagakawa's dedication to becoming a dynamic and prestigious brand both locally and globally​.

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Founded in 1998, Nagakawa is a Vietnamese company that has made a significant mark in the home appliances industry. Specializing in products ranging from air conditioners to high-end kitchen equipment, the company aims to enhance the quality of life for Vietnamese families through innovation and reliability. Their product lineup includes residential and commercial air conditioners, dishwashers, cooker hoods, and food purifiers that emphasize health and safety.

The company name, "Nagakawa," which translates from Japanese as "Changjiang" (long river), represents attributes like greatness, perseverance, and strength. These qualities are seen as reflective of the company's commitment to sustainable development and resilience in the face of market and societal changes.

In July 2024, Nagakawa embarked on a new chapter by unveiling a new brand identity. The rebranding initiative, launched with a significant event at Landmark 81 in Ho Chi Minh City, aims to modernize the company’s image to better connect with contemporary consumers and strengthen its market presence. This strategic update reflects Nagakawa’s continuous adaptation to meet evolving consumer demands and maintain its leadership in the industry​ (Nagakawa)​. For more insights, you can visit their official site here​ (Nagakawa)​.