GHN new logo and visual identity (2018)

Established in 2012 under the Scommerce e-logistics group, GHN (Giao Hàng Nhanh), which means "Fast Goods Delivery" in Vietnamese, quickly rose to prominence as a key player in Vietnam's logistics industry, catering primarily to the e-commerce sector. GHN was created to address the growing demand for reliable and efficient delivery services in Vietnam's rapidly expanding online retail market. In 2018, GHN underwent a significant rebranding to align its visual identity with AhaMove and other subsidiaries under the Scommerce umbrella.

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The company's initial focus on technology-driven solutions allowed it to offer advanced tracking and route optimization, setting it apart from traditional logistics providers and gaining the trust of major e-commerce platforms like Shopee, Tiki, Sendo, and Lazada​. In 2018, GHN underwent a significant rebranding to align its visual identity with AhaMove, another subsidiary under the Scommerce umbrella. This rebranding included a new logo featuring two hands forming a square box, symbolizing the connection between the shipper and the recipient, and the efficiency of GHN's delivery services.The color scheme was updated from green to vibrant shades of orange and blue, reflecting a unified brand image and leveraging internal synergies between GHN and AhaMove​ (Brandcoat)​​ (Brandcoat)​​ (GHN.VN Giao Hàng Nhanh)​.

This rebranding was part of a broader strategy to enhance GHN's market presence and operational efficiency. It coincided with strategic investments and significant funding from Temasek, which were aimed at scaling GHN’s technology and infrastructure. These efforts were designed to expand GHN's services and capabilities across Vietnam, reinforcing their commitment to providing fast and reliable delivery services nationwide​ (Tech in Asia)​​ (Tech in Asia)​.

This rebranding included a new logo featuring two hands forming a square box, symbolizing the connection between the shipper and the recipient, and a vibrant color scheme of orange and blue, reflecting a unified brand image and leveraging internal synergies​

The color scheme was updated to vibrant shades of blue and orange, moving away from the previous green lettering. This change was intended to convey a modern, energetic, and friendly image. The rebranding also introduced the tagline "Giao Siêu Nhanh, Giá Siêu Tốt" (Super Fast Delivery, Best Price), reinforcing GHN's promise to provide swift and cost-effective logistics solutions​

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