Viettel new logotype and identity X JW Thomson
Viettel
latest identity

Digital age, digital society and digital bubbles

Viettel new logotype and identity X JW Thomson

Before
After
No items found.
No items found.
No items found.
Locked Case
|
Curated By Brandcoat
Last updated on
August 29, 2024
Maintenance Notice
We are updating this case study to enhance your experience.
The rest of the information will be available again soon—thank you for your patience!

In the meantime, feel free to explore our Directory for more case studies.
No items found.
No items found.
Viettel logo evolution
Viettel logo evolution
The reason for the rebranding of the Viettel brand is a major change in Viettel’s development strategy. This led to a change in the logo and slogan, as well as an addition to the core values of the brand, said Le Dang Dung, acting Chairman and General Director of Viettel Group.Viettel’s new logo with the main red colour aims to evoke youthfulness, desire, passion and dynamism.The new slogan "Your way” helps Viettel convey a message that encourages each person to be more creative and express themselves, together creating better value for life.

Vietnam plus article

The Viettel headquarter building in Hanoi
The Viettel headquarter building in Hanoi
Viettel brand evolution
No items found.
Brand Portfolio and Hierarchy
Viettel's visual identity and design awards
No items found.
Brand name
Viettel
Sector
Communication
Founded year
1989
Vietnam Market Entry
Origin country
Vietnam
Project context
Rebranding
Release date
January 2021
Main colorS