Viettel new logotype and identity X JW Thomson
Viettel
latest identity
IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Digital age, digital society and digital bubbles

Viettel new logotype and identity X JW Thomson

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Curated By Brandcoat
Last updated on
August 29, 2024
Viettel logo evolution
Viettel logo evolution
The reason for the rebranding of the Viettel brand is a major change in Viettel’s development strategy. This led to a change in the logo and slogan, as well as an addition to the core values of the brand, said Le Dang Dung, acting Chairman and General Director of Viettel Group.Viettel’s new logo with the main red colour aims to evoke youthfulness, desire, passion and dynamism.The new slogan "Your way” helps Viettel convey a message that encourages each person to be more creative and express themselves, together creating better value for life.

Vietnam plus article

The Viettel headquarter building in Hanoi
The Viettel headquarter building in Hanoi
tags
Single
Wordmark
2020 Onward
Leading
Lexical
English
Ho Chi Minh City
Da Nang
Millennials
Viettel Brand Evolution
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Brand Portfolio and Hierarchy
Viettel's visual identity design awards
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Trademark
Viettel
Industry
Communication
Sub-Industry
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Founded year
1989
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
January 2021
Main colors
Branding Agency