Greenie Scoop Rebranded to Naked Flavors Gelato X NAR8
Naked Flavors
latest identity

Original is the new beauty

Greenie Scoop Rebranded to Naked Flavors Gelato X NAR8

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Curated By Brandcoat
Last updated on
August 5, 2024
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Naked Flavors gelato made its debut at the end of 2023, encapsulating a Neo Brutalism symphony of colorful indulgence. This groundbreaking brand, which encompasses impact across brand strategy, naming, digital, print, and motion, redefines how we perceive taste and design. Naked Flavors, inspired by the stark yet expressive nature of brutalist design, aims to transform the concept of indulgence.

At the core of Naked Flavors is its audacious typography, a bold statement that commands attention. True to its evocative name, Naked Flavors hides its identity within a vibrant, dreamlike landscape. The brand name itself becomes a puzzle, engaging customers in a playful hide-and-seek amid a riot of colorful patterns. This interactive aspect mirrors the delightful anticipation of savoring the first scoop of gelato.

Embarking on this vibrant journey, Naked Flavors invites you to immerse yourself in a world where every scoop is an artistic masterpiece, blending visual and culinary creativity in a unique experience.

Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.

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Naked Flavors Case Study


Collaborators: M.P / Eds | Ha Nhu | Phuong Nguyen
Interior Team: BODC

Credits

Branding Agency: NAR8
Trung Nguyen | Quynh Doan | Tri Thong | Huy Nguyen | Dung Vu | Kay Trinh | Huy Vo | Linh K | Quang Phan | Thinh Nguyen | Ngoc Tran | Mi Lan | Dung Nguyen | Nhi Nguyen | Ha Vy

Photography Team: FPDB
Khánh Ngọc (PM) | Lavie (Producer) | Đức Bùi (CD) | Linh Tống (AD) |Như Bùi, Đức Choco, Vy Lam (Photographer) | Duy Khương (Lighting) | Hương Loan, Delilah Phan, Cheese Quỳnh Chi (Food Stylist) | Tống Duyên, Nhi Nguyễn(PA) | Min Dua (BTS) | Dylan Hoang (Retoucher)

Naked Flavors brand evolution
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Brand Portfolio and Hierarchy
Naked Flavors's visual identity and design awards
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Brand name
Naked Flavors Gelato
Sector
Consumer Staples
Founded year
2023
Vietnam Market Entry
Origin country
Vietnam
Project context
Rebranding
Release date
December 2023
Main colorS